# 1

Modern Standard Arabic and culture

The Modern Standard Arabic (MSA) and Culture Program is designed to provide learners with a comprehensive understanding of both the Arabic language and the rich cultural heritage of the Arab world. MSA, the standardized and literary form of Arabic used in formal communication, media, literature, and official documents across Arab countries, serves as the foundation of the program. Students will gain proficiency in reading, writing, speaking, and listening to MSA, enabling them to engage with a wide range of texts and contexts. Alongside language instruction, the program immerses learners in the cultural aspects of the Arab world, including its history, traditions, arts, and social customs. Through cultural activities, discussions, and real-life interactions, participants will develop a deeper appreciation and understanding of the cultural dynamics that shape communication and societal norms in Arabic-speaking countries. This holistic approach not only enhances linguistic skills but also fosters cultural competence, preparing learners to interact respectfully and effectively in diverse Arabic-speaking environments.

# 2

Contemporary Arabic (daily speaking language)

The Contemporary Arabic Program focuses on equipping learners with the practical language skills needed for everyday communication in Arabic-speaking environments. This program emphasizes colloquial Arabic, the spoken dialects used in daily interactions, social settings, and informal communication across different regions. By concentrating on real-life conversational scenarios, the program helps students develop fluency and confidence in speaking and understanding contemporary Arabic as it is used by native speakers. Learners will engage in activities such as role-playing, dialogues, and listening exercises that mimic daily life situations, such as shopping, dining, traveling, and socializing. Additionally, the program covers essential cultural nuances and etiquette to ensure effective and culturally appropriate communication. This immersive approach enables students to quickly adapt to and navigate everyday situations, making the Contemporary Arabic Program ideal for travelers, expatriates, and anyone looking to connect more deeply with Arabic-speaking communities on a personal and practical level.

# 3

Arabic Language for Specific Purposes

Arabic Language for Specific Purposes (ALSP) refers to the tailored teaching and learning of the Arabic language to meet specific needs and objectives of learners in various professional, academic, and personal contexts. This approach focuses on practical usage of the language in particular fields or situations, rather than general language proficiency.

Key Aspects of ALSP, Professional and Occupational Contexts:

• Arabic for Business is a specialized language program designed to equip learners with the Arabic language skills necessary for conducting business in Arabic-speaking environments. The program focuses on practical communication, business terminology, and cultural understanding to facilitate effective interaction in professional settings.
• Arabic for Diplomats is a specialized language program designed to equip diplomats and international relations professionals with the Arabic language skills necessary for effective communication, negotiation, and cultural understanding in diplomatic contexts. This program focuses on both linguistic proficiency and cultural competence to facilitate successful interactions and relationships in Arabic-speaking countries.
• Arabic for Medical Program is a specialized language course designed to provide healthcare professionals with the Arabic language skills necessary for effective communication in medical settings. This program focuses on medical terminology, patient interaction, and cultural competence to ensure high-quality care for Arabic-speaking patients.
• Arabic for Travel and Tourism: Language needed for travelers and professionals in the tourism industry.

Benefits of ALSP:

• Relevance: Provides learners with language skills that are directly applicable to their specific needs and goals.
• Efficiency: Focuses on practical and essential language use, making learning more targeted and time-efficient.
• Engagement: Increases learner motivation by teaching language that is immediately useful and relevant to their interests or professional requirements.
• Competence: Enhances proficiency in specialized language areas, improving overall effectiveness in specific fields.

Implementation of ALSP:

• Needs Analysis: Identifying the specific language needs of the learners based on their professional, academic, or personal objectives.
• Customized Curriculum: Developing a tailored curriculum that focuses on relevant vocabulary, phrases, and communication skills.
• Contextual Learning: Incorporating real-life scenarios, case studies, and practical exercises related to the specific field.
• Expert Instructors: Utilizing instructors with expertise in both Arabic language teaching and the specific domain of interest.

# 4

Flexible Programs (Tailor Made Programs)

Flexible programs, also known as tailor-made programs, are designed to meet the specific needs and goals of learners, offering a customized approach to Arabic language education. These programs provide a unique opportunity for students, professionals, grops, and organizations to focus on particular areas of interest or professional requirements, ensuring that the language instruction is relevant and practical.

Additionally, tailor-made programs can be adjusted in terms of duration, intensity, and delivery mode (in-person or online), providing a flexible and personalized learning experience. By addressing the specific needs of the learners, flexible programs enhance motivation, ensure immediate applicability of the language skills, and lead to more effective and efficient learning outcomes.